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Logo Development/Identity

Posted in: Portfolio - Design ♦ Wednesday, April 28th, 2010, 9:22 pm ♦ No Comments
Logo Development/Identity

In creating a logo and identity for Naomi Zatorowski Photography + Design, the challenge was to create a mark that worked for both the design and photography aspects of her business. The end result has been very successful. It marries the stylized representation of hands cropping an image (for the photography side) with an image of two shapes overlapping to create color (for the design side). Once the logo was completed, we went on to design business cards, which reiterate the shape of the logo through a di-cut and showcase her photography on the back side. We love how simple, yet effective, this turned out!

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